Decision Options, founded in 2001, is the first company to make the ideas proposed by academics in the 90s under the general label of "real options," but shunned by managers because of its complexity and lack of approchability, practical and relevant.
Decision Options techniques and tools are equally applicable in private and public markets. In the private markets, these relate to investment and portfolio management decisions in R&D, technologies and private companies. In the public markets, DO technologies can be profitably deployed in stock selection, trading and risk management. DO clients include large companies in life sciences and technology as well as financial services entities such as hedge funds, private equity and venture capital firms.